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- #205 – Matt Cromwell on Redefining WordPress Product Growth in a Crowded Ecosystem February 18, 2026In this episode, Nathan Wrigley talks with Matt Cromwell about Matt’s new agency, Roots and Fruit, which is aimed at helping WordPress product businesses grow sustainably. They discuss shifts in the WordPress ecosystem, the importance of focusing on the entire product experience (not just code), and how saturation and increased competition mean success requires more […]Nathan Wrigley
